DISQUS

Ben · 2 years ago

I agree. I haven't been affected by any advertising like I have for the promotions for the Simpsons Movie. Granted, I'm a long-time Simpsons fan, but they got me hook line and sinker. As a result, I've visited 7-11 more times in the past 2 months than I have in the past 6, I Simpsonized myself (click thru) and I saw the opening night premiere of the movie. I think what I find most interesting about the 7-11 campaign is that they associated themselves with a setting that isn't portrayed in the most positive light. In the TV show, the store is disgusting. It took a bold person at 7-11 to approve this partnership.