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- Thank you for including Customers Rock! in your list, Jake. I am glad to see YOU agree with the premise of the URL. ;)
- Congrats on being asked to participate. Cool list. Patrick
- Where does this data come from? I'd like to see the research, before I can agree with the principle.
- I hear what CommunityGal is saying and I also quote the stats about boomers and social networks. At the same time, from my personal experience I don't have a problem with your generalized...
- As a former government employee, it sounds to me as if she was reading from prepared notes. The irony is particularly striking, Jake, when the State Dept had made news by lobbying Twitter (now...
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The NPR “Fresh Air” podcast recently had an episode made up of a collection of interview snippets from former White House press secretaries from Marlin Fitzwater to Scott McClellan.
As a huge fan of The West Wing, I was always fascinated by the role of CJ, the fictio ... Continue reading »
As a huge fan of The West Wing, I was always fascinated by the role of CJ, the fictio ... Continue reading »
10 months ago
10 months ago
I also would love to see a press secretary more in the mode of a community manager. The job description would have to dramatically change, though. It would become less about spinning the message or making the boss look good and more about connecting sources (reporters to White House staff?). You know yourself that acting as a community manager means being more of a Yenta than a paid mouthpiece.
Personally, I'd love to see the press secretary start blogging. Something tells me that the "gotcha" culture of Washington, D.C. would never allow for it to happen.
Michael -- It's not just PR agencies that need to evolve, it's the clients. Speaking as someone who used to work as the "emerging media guy" at a PR agency, I can tell you that many of the clients are nowhere near ready for that kind of conversational PR. Most still want a simple black and white spreadsheet at the end of the month along with the billings that explain "I paid for X and got Y." Social media doesn't really work that way, and it's going to take a lot of education to explain that 10 positive comments in a blog post equals as much if not more than an obscure placement in a New York Times piece.
This is not a pessimistic statement. I really believe that we're getting there. But it's going to take a while and is certainly not going to happen overnight.
And just for the record -- one of my favorite CJ Cregg quotes was "We screwed up by telling the truth."
Also for the record -- I had a crush on CJ Cregg and still want to be Leo McGarry when I grow up. Don't tell anyone. *grin*
...Michael
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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.
10 months ago