http://communityguy.disqus.com/enMon, 02 Jun 2008 12:39:44 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-572842100 million hours a weekend watching ads. Wow. From the latest TV ad revenue numbers I searched up ($123B) that means that each weekend possibly brings in ~$674M (Sat, Sunday.) $6.74/hr.pwheatMon, 02 Jun 2008 12:39:44 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-565668I'd already bought his book via Amazon because it sounded intriguing - and it is. This is just icing on the cake. It's not passive VS. interactive, but passive PLUS interactive, We sure live in interesting times, right Gilligan? Right Skipper!BarneyLertenSat, 31 May 2008 22:52:58 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-552540Jake, great find and thanks for sharing. I like the idea that Clay drives home the fact that media (both current and future) is not uni-directional but rather bi-directional; consuming, creating and sharing. A really great reminder and fantastic post.desabolThu, 29 May 2008 17:01:15 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-550641I know I spend too much on TV, but I multi-task as well, so I am typing this and participating while my DVRed show is playing in the background. So I can actually do both and therefore increase it even more.AndromedaThu, 29 May 2008 13:10:35 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-549354Post away - I just reposted it too :)jakemckeeThu, 29 May 2008 10:36:50 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-549320Jake, if you don't mind , I'd like to throw this up on my blog. I take a few things away but, 1) traditional media is afraid of what web 2.0 offers, 2) we hall have ample amounts of cognitive surplus and 3) one to many as a business model is a dying breed.emersondirectThu, 29 May 2008 10:32:57 -0000http://www.communityguy.com/1611/the-most-significant-thing-youll-readwatch-this-year/#comment-542940The last 3 minutes are great! Thanks for sharingjaysbryantWed, 28 May 2008 13:23:21 -0000