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Community Guy

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The most significant thing you’ll read/watch this year

Started by Jake McKee · 1 year ago

When I say that this is the most significant thing you’ll read all year, it’s absolutely true.

My job is to help people understand and implement social tech ideas, and as such I find myself talking to a lot of people who have various levels of understanding about what social media, online community, and customer collaboration [...] ... Continue reading »

7 comments

jaysbryant
1 year ago

The last 3 minutes are great! Thanks for sharing

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marcmeyer
1 year ago

Jake, if you don't mind , I'd like to throw this up on my blog. I take a few things away but, 1) traditional media is afraid of what web 2.0 offers, 2) we hall have ample amounts of cognitive surplus and 3) one to many as a business model is a dying breed.

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Jake McKee
1 year ago

Post away - I just reposted it too :)

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Andromeda
1 year ago

I know I spend too much on TV, but I multi-task as well, so I am typing this and participating while my DVRed show is playing in the background. So I can actually do both and therefore increase it even more.

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desabol
1 year ago

Jake, great find and thanks for sharing. I like the idea that Clay drives home the fact that media (both current and future) is not uni-directional but rather bi-directional; consuming, creating and sharing. A really great reminder and fantastic post.

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Barney Lerten
1 year ago

I'd already bought his book via Amazon because it sounded intriguing - and it is. This is just icing on the cake. It's not passive VS. interactive, but passive PLUS interactive, We sure live in interesting times, right Gilligan? Right Skipper!

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pwheat
1 year ago

100 million hours a weekend watching ads. Wow. From the latest TV ad revenue numbers I searched up ($123B) that means that each weekend possibly brings in ~$674M (Sat, Sunday.) $6.74/hr.

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