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The Fourth Wall and Character Blogs

Started by Jake McKee · 10 months ago

In theater there’s a term called the Fourth Wall - basically the boundary between the audience and the fiction. Imagine this: You’re watching the new (and very good) Superman movie. Superman is flying through the air but you can see the guy off stage operating the wire ... Continue reading »

2 comments

  • Hmmm, I started to think about this, and at first I was sold, hook, line and sinker. In fact, there is a new show that does a character blog that is so horrible that I wish they would be forced to read this article.

    But then I had a thought, if the fourth wall is completely hidden, and a character blog is just started on a Blogger page, what is to stop the corruption of anyone just starting one? If it doesn't say NBC, or ABC, ect. right across the top, I can hardly trust that this Blog is really put together to enhance my viewing pleasure by the writers that have invested interest in this shows survival.

    It could be written any obsessive fan that is surmising or fantasizing, perhaps with some intellectual insight (best case), but worst case, he has an axe to burn, a prank to pull, or is a few beers short of a case.

    So while I think its a great idea, I think loyal readership would be lost over the lack of "proof" or brand identity of it truly being written by the actual writers of the show.
  • Thanks for the feedback, Janey. I agree that a total lack of branding makes little sense. But there's a sweet spot somewhere between no branding and placement within the company.com universe.

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