http://communityguy.disqus.com/enWed, 30 Mar 2005 09:48:53 -0000http://www.communityguy.com/650/the-failings-of-that-community-thing/#comment-1464775Hello Jake.<br></br><br>From corner store to community, that is in my book a paradigm shift. And as a very good friend of mine and ex global marketing director of a big company said to me today, "You (SMLXL) are trying to break a paradigm and mental model of what marketing is. That being my speciality.</br><br></br><br>I think this whole area is emergent, Doc Searls has been at it hammer and tongs for a while, though there are increasing numbers who think as we do.</br><br></br><br>How do you get 'died in the wool' retail CEO's or marketing people to get their heads round this is a big issue?</br><br></br><br>I am still grappling with that one.</br><br></br><br>And the frustration is the whole thing/experience could be richer and more meaningful for all.</br><br></br><br>We are in a transition stage from industrial mindset to something other and why I felt compelled to write the book communiites dominate brands.</br><br></br><br>Its a multifacted issue and requires an holistic approach, as communities are equaly made the same way. </br><br></br><br>therin lies the challenge<br> <br> <br><br> <br> <br> <br></br>alan mooreWed, 30 Mar 2005 09:48:53 -0000