Hello! Community Guy is using DISQUS, a powerful comment system, to manage its comments. Learn more.
Community Page
- www.communityguy.com Jump to website »
-
Subscribe -
Community
-
Top Commenters
-
Popular Threads
-
Recent Comments
- I hear what CommunityGal is saying and I also quote the stats about boomers and social networks. At the same time, from my personal experience I don't have a problem with your generalized...
- As a former government employee, it sounds to me as if she was reading from prepared notes. The irony is particularly striking, Jake, when the State Dept had made news by lobbying Twitter (now...
- I'm sure 100 years or so ago, some old fart was similarly grousing about the telephone or the automobile. Somethings never change.
- Well, at least she didn't say this: "The Twitter is not something you can just dump something on, it's not a big truck. It's a series of tiny little tubes."
- I hear you CG. And yes, your own 20 year olds are often annoying (only 18 years to go before you live it yourself!). I would, of course, call myself the exception and I also appreciate your making...
Jump to original thread »
Lee over at commoncraft.com has posted a great review of the online community business.
The term ?online community? has gotten a bad rap in the business world since the late 90?s and I think I know why.
?Community? was held up as a cornerstone of online businesses in the ... Continue reading »
The term ?online community? has gotten a bad rap in the business world since the late 90?s and I think I know why.
?Community? was held up as a cornerstone of online businesses in the ... Continue reading »
4 years ago
From corner store to community, that is in my book a paradigm shift. And as a very good friend of mine and ex global marketing director of a big company said to me today, "You (SMLXL) are trying to break a paradigm and mental model of what marketing is. That being my speciality.
I think this whole area is emergent, Doc Searls has been at it hammer and tongs for a while, though there are increasing numbers who think as we do.
How do you get 'died in the wool' retail CEO's or marketing people to get their heads round this is a big issue?
I am still grappling with that one.
And the frustration is the whole thing/experience could be richer and more meaningful for all.
We are in a transition stage from industrial mindset to something other and why I felt compelled to write the book communiites dominate brands.
Its a multifacted issue and requires an holistic approach, as communities are equaly made the same way.
therin lies the challenge