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The evolution of the community “industry”

Started by Jake McKee · 1 year ago

This past week was pretty amazing, starting by heading to San Francisco for the Online Community Unconference. Last year, I probably knew or knew of 50-75% of the crowd. This year, the crowd was substantially bigger, but I only knew or knew of maybe 40 people of 250. Not only that, the crowd was an [...] ... Continue reading »

4 comments

  • ifarmer

    1 year ago

    That's really interesting .. as we know that 1% do all the talking. It's very brave to push out half of them to create a vacuum. I'm sure most communities would be afraid that this would stop conversations.
    reply
  • Jake McKee

    1 year ago

    Yeah, granted in Yahoo's case, their 1% may or may not be "real" users, and I think a strategy of "pushing out" is really really tricky and needs to be thought out VERY well. Definitely a "do no try this at home" move.
    reply
  • Jenna Woodul

    1 year ago

    Why/how are they pushed out? If their "leadership" is not sociable and keeps other people from saying anything (for fear of being flamed, for example, I could see pushing them out as a good strategy.
    reply
  • Miles Sims

    1 year ago

    Interesting... I wonder if this ties to some of the comments made in the measuring community session where a number of the participants (YouTube, Google, LinkedIn) all mentioned finding ways to measure and engage the 9-percenters.

    I guess the real question here is can you really grow the 1-percenters or does the community grow more through the natural turn-over and back-fill of that group?
    reply

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