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My usage pattern with the iPhone apps (I bought mine on July 18) reflects what you outline above:
* E-mail is my killer app (though Twittelator gets used a lot, too)
* I've downloaded several apps that I have rarely or never used
* When I do use the apps, they tend to be in short bursts.
But you know what? I still think the iPhone apps are full of promise, and I'm excited to watch the new developments. Let's not write them off when they're only just getting started.