Hello! Community Guy is using DISQUS, a powerful comment system, to manage its comments. Learn more.
Community Page
- www.communityguy.com Jump to website »
-
Subscribe -
Community
-
Top Commenters
-
Popular Threads
-
Recent Comments
- I hear what CommunityGal is saying and I also quote the stats about boomers and social networks. At the same time, from my personal experience I don't have a problem with your generalized...
- As a former government employee, it sounds to me as if she was reading from prepared notes. The irony is particularly striking, Jake, when the State Dept had made news by lobbying Twitter (now...
- I'm sure 100 years or so ago, some old fart was similarly grousing about the telephone or the automobile. Somethings never change.
- Well, at least she didn't say this: "The Twitter is not something you can just dump something on, it's not a big truck. It's a series of tiny little tubes."
- I hear you CG. And yes, your own 20 year olds are often annoying (only 18 years to go before you live it yourself!). I would, of course, call myself the exception and I also appreciate your making...
Jump to original thread »
Original Photo by TheImageGroup
A few weeks back, I took the “insight community” vendors (specifically Communispace) to task on their approach to the creation of “insight communities”. My beef was not with the idea of using small groups, but with the way that such small groups are being used without any type [...] ... Continue reading »
A few weeks back, I took the “insight community” vendors (specifically Communispace) to task on their approach to the creation of “insight communities”. My beef was not with the idea of using small groups, but with the way that such small groups are being used without any type [...] ... Continue reading »
1 year ago
Thanks for this excellent post.
ShashiB at Network Solutions
1 year ago
What would you think about doing an interview about your experiences, learnings, and future?
12 months ago
7 months ago
Heh, this was a good post...sorry I got to it so late.
Two things here:
1) I don't think what Communispace does is particularly evil or addiction making - they are giving consumers a voice at the corporate table - that is a big motivator for people - to feel listened to. Sure it may be only marketing research, but there are other communities that form for funding or crowdsourced solutions or customer support or brand ambassadorship. Sometimes simple focus makes for better community. No issues with them on that front.
2) I see your point that you would like customers to have true co-ownership, an expanded role. It is the nirvana of community-building. You know and I know that many companies are just not ready for it and a well-supported community launch tumbles down like a deck of cards - bad objectives, bad timeframe, bad staffing, bad dialogue, bad benevolvent leadership, bad tech 2.0....
3) Ok I had a third point - there may have been some subtext there on the value of private vs. opened source communities..I'm increasingly of the mind that private communities for certain brands are the way to go. It goes against what I have been promoting for the last 4 years but the idea that you can't participate in social media by having some type of walled garden is false. Many of the best communities revolve around a hive of super committed people that are treated differently than the rest - mozilla calls it the Meriocratic hierarchy...you likely implemented a lot of this at lego where secure access is given to some and not others.
I just think that if you grab a 1,000 super zealous fans - they will shout down any critique from a crazed blogger more than a camp of 25,000 loosely committed individuals.
Not too sure, whichg of the above three points stands as a different lense to your Communispace issue but the net effect is that you might not like Communispace and their practices but it's a hell of a lot better than what's going on in most companies.