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Imagine if every product was this personal

Started by Jake McKee · 10 months ago

For years, comedians have made jokes about the “Inspector #34″ stickers, tags, and inserts we find in the products we buy. Most of these jokes were focused on the anonymity of said inspector.
Since I was a kid, I wondered who these inspectors were. What did the ... Continue reading »

4 comments

  • Then we can start asking for background checks, resumes and qualification descriptions of the folks who made the products we buy. Quality moves into the hands of the consumer. Hmmmmm...
  • Not sure I follow - are you saying that in order to actually make something like that work, we'd also have to do background checks on them?

    If so, you're supporting my point at the end of the post above .... :)
  • No. I was just saying after pictures, more detailed information on the folks that built my iPhone would be the next natural evolution. Billy Bob built my last iPhone and I didn't have any problems with it. I'll look for a 3G that he built. Billy Bob becomes a sub-brand.
  • Ah! Yes, gotcha.

    Actually, I love that idea, as long as it stays honest. (Meaning that there isn't a "Billy Bob Inspector #23" real person just rubber stamping his name) Why not? If he's making such fantastic products that people seek him out, he should be rewarded for his quality. It would be tricky to balance the brand staying more in focus than the sub-brand, certainly, but you could do it. Lionel at Dell is more "Dell" than the brand "Dell" to me, but that doesn't stop me from working with/buying from Dell. (Actually Apple does that, but you get my point! :))

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