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I am Marketer. Wait, what??

Started by Jake McKee · 10 months ago

Like many in the community/social media space, I cringe when people call me a “marketer”. I completely agree with Chris when he says:
One reason why I felt I wasn’t a marketer was that my stereotype for marketers was being “that guy.” You know ... Continue reading »

4 comments

  • Chris Brogan...

    1 year ago

    Interesting. Trench warfare at least seems to make more sense to me than the lob effect. So thank you for adding to the conversation. Interesting thought.
    reply
  • Jake McKee

    1 year ago

    Thanks for stopping by, Chris!

    So what about the "lobbing" concept doesn't make sense to you? In my mind, this is actually quite an accurate way to look at what traditional marketing is about. The marketer picks a target, determines the ammunition and then fires. Once the artillery has landed, they look at the results. They rarely seem to pay much attention to the effect this has outside of the splash radius.

    Would love to hear more from ya!
    reply
  • Matt

    1 year ago

    My title is "Dir of Community and Marketing" and I tell people I'm not a "suit and tie marketing guy" and that helps a little. I instead tell them that I focus on the internal community of people already using the site and the external community of people who don't yet know they want to use to site. It helps me sleep at night a little : )
    reply
  • Geoff Livingston

    1 year ago

    Personally, I like the title pimp.

    Just kidding.

    Social media has triggered a rebirth and we are all lucky enough to benefit from it. Because now communities can bite back when they get the silicon snake oil.

    It's a sweet time really for those of us who get it and are really marketers, not carpet baggers (which is the image the name seems to inspire). Of course, if you think marketing is bad, try telling people your an honest, ethical PR guy. They usually laugh in my face.
    reply

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