http://communityguy.disqus.com/enWed, 30 Apr 2008 13:21:56 -0000http://www.communityguy.com/2008/04/29/how-to-talk-about-your-competitors/#comment-398106<p>I've been thinking about this a lot since we're positioning ourselves against 65+ competitors. Since we are a social media company , my approach to date has been to be open. As our market matures, features and functionality will be a tough selling point since anything can be built in or added via APIs. That leaves services and perceived leadership as the two areas for differentiation. Taking a page from Obama's campaign, I think it will be hard for vendors who trash their competitors to be seen as leaders since they can hardly be considered honest brokers in the space. Vendors who focus on laying out their vision for adoption and the future will ultimately become trusted voices and, hopefully, immune to the oneupmanship that drag down companies.</p>Sam EderWed, 30 Apr 2008 13:21:56 -0000