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Everybody goes home happy

Started by Jake McKee · 10 months ago

Over the years, I’ve realized as I talk to community interaction professionals, whether internal employees or external firms, the issues we all struggle with are basically the same set of core challenges.
When I was at LEGO I found myself repeating certain things enough that I ... Continue reading »

2 comments

  • Jake,


    You are absolutely right.



    I wish corporate marketers would all approach their programs with the notion that everyone benefits.



    I've seen so many marketers (especially lately) who are interested in "viral marketing" programs without knowing exactly why it's important (from a viral perspective) to give back. Whether the giving be through laughter, a glimpse into a better product, a social notion, or some such thing.



    Count me in with you and Tara (and many others) at the Summit. And thank you for giving back to the world by blogging it.



    Janet


  • Janet, welcome to the site! I enjoyed your speaking gig at BBS in Seattle last week!

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