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- Thank you for including Customers Rock! in your list, Jake. I am glad to see YOU agree with the premise of the URL. ;)
- Congrats on being asked to participate. Cool list. Patrick
- Where does this data come from? I'd like to see the research, before I can agree with the principle.
- I hear what CommunityGal is saying and I also quote the stats about boomers and social networks. At the same time, from my personal experience I don't have a problem with your generalized...
- As a former government employee, it sounds to me as if she was reading from prepared notes. The irony is particularly striking, Jake, when the State Dept had made news by lobbying Twitter (now...
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Several weeks back I wrote (ok, ranted) about the current state of agencies and why I think things are off track. One of my issues was that clients don’t trust their agencies and agencies aren’t going out of their way to give them a reason to. I had some offline push back on that point, [...]
... Continue reading »
1 year ago
The reality is that agencies and clients need to be really clear on what their goals are and be committed to an iterative process of understanding what works best for THEIR community.
Walking into a community engagement with any pre-formed sense of what the community actually wants, the content they need and desire, and how they want to be communicated with is the first problem. Do away with those assumptions, engage with customers qualitatively (what do the numbers day), quantitatively (what does the feedback say) AND behaviourally (what do they actually DO) and you've got a solid foundation for a functioning program.
And I'm still going to respond to that other post too. I promise. ;)
1 year ago
- Baby Bottle Pop
www.babybottlepop.com
www.bazookajoe.com
- Bazooka Zooka Dance campaign for Bazooka Joe
www.bazookadanceblog.com
For the record: I work at Duval Guillaume. :)