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If I were licensing my stuff via CC and wanted to make the distinction you are suggesting between hobby sites and (let's say) companies earning over $x a year, I would use the noncommercial license and then provide a link back to a page on my personal site that set out additional qualifications for free commercial use. Perhaps a registration form indicating how it will be used and where, an example of proper attribution, and contact info. Set the barrier as low or as high as you want it.
Just because you're using CC doesn't mean you still don't control the other aspects of your copyright.
I've been thinking about this quite a bit since I wrote my original post on the topic. I've come to the conclusion that what we really need is one simple CC license. http://www.cnet.com/8301-13556_1-9849881-61.htm... Dan Heller has been writing about this in detail as well. I don't agree with aall his points but he raises a number of good ones about CC as it relates specifically to photography.