I feel less censorious of BzzAgent. They seem to be quite transparent in the way they operate. If you look at their blog their critics are in full voice.
I think this is one way in which they are hosting a conversation.
It's easy to condemn something for not being new, but a lot of useful innovation is incremental; Kuhnian shifts are not ten a penny.
I question the idea that the presence of BzzAgent's CEO on the WOMMA board means its should be distrusted. I think our trust in it should be based on what is says, does, and stands up for - rather than relying on guesses about the motivations of its participants.
My hunch about BzzAgent is that most of its agents will create buzz for stuff they actually like, and not for stuff they don't. There may be a few nutters involved but on the whole I'd prefer marketing dollars to go into methods relying on the quality of the product more than the sizzle of the admen.
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I think this is one way in which they are hosting a conversation.
It's easy to condemn something for not being new, but a lot of useful innovation is incremental; Kuhnian shifts are not ten a penny.
I question the idea that the presence of BzzAgent's CEO on the WOMMA board means its should be distrusted. I think our trust in it should be based on what is says, does, and stands up for - rather than relying on guesses about the motivations of its participants.
My hunch about BzzAgent is that most of its agents will create buzz for stuff they actually like, and not for stuff they don't. There may be a few nutters involved but on the whole I'd prefer marketing dollars to go into methods relying on the quality of the product more than the sizzle of the admen.